CT Children's & All Pointe HomeCare

Challenge

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To enhance company reputation and to shift public perception from a ‘home care nursing for adults’ to a leader in home care services for children with complex illnesses.

Solution

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• I developed and implemented effective branding strategies.

• Designed and produced print, digital and promotional materials including brochures, infographics, and additional marketing materials, maintaining 100% brand consistency accuracy. Redesigned the home care website, optimizing user experience through enhanced navigation and intuitive design, resulting in increased engagement and improved conversion rates.